Engagement

It has become a fact that massive online activities tend to replace the traditional way of face-to-face interaction among people. Customers nowadays are more inclined to learn through experiences of other customers in a forum they like. Hence, being proactive would allow you to increase engagement with you customers. You need to stand out in forums like Facebook, YouTube, Twitter and the like to magnet more customers to talk about you and your products. Here are some tips on how to increase engagement of your customers in social media networking:

Pictures truly speak a thousand words

Psychology studies have proven that visual presentations tend to attract more people to notice an article. By showing images, this increases the number of impressions and higher degree of engagement to your product. Getting across a message with pictures makes your presentation more attractive thereby making it stand out in news feeds. Even blog posts impart a more meaningful message with images attached to it even with minor narratives. You can even attach an image first so much so that it now becomes a focal point in your blog. This has become more effective than text quotes that go along with it.

Timely posting

Great timing is of the essence. As a habit, people would glue to Facebook and other social networking sites after a long day’s work. A recent study presented that brands that were posted after “normal” business hours saw an increase of 20% engagement when compared to those posted during business hours. One should take note that engagement means that more people seeing your post as they find it more relevant. Every time a post is “liked” or being shared increases the chances of it being read by more people.

Meaty content

Nothing can ever substitute an article with a very nice content. One word can spell a lot of difference. Proper grammar and spelling aside, using key words tend to entice more readers to glue on your post and eventually “like” and share it as well. Also, be concise and direct to the point. Although research shows that longer posts can attract higher interaction, “a short and powerful punch can still drive a lot of engagement” as well. Short and sweet posts can drive a lot of interest too. Remember that the goal is to make your post stand out.

Advantages of Social Media

Nowadays social media marketing has become a potent tool in communicating a personal, business, corporate, electoral campaign or even an organization’s advocacy to the public. It is a way of increasing awareness and branding of one’s campaign at a very least cost yet impactful manner. With majority of the public now into social media networking such Facebook, YouTube, Twitter, blogs, etc., this medium is very effective in imparting a communication plan to the public. As Andreas Kaplan would put it, “social media has become a platform that is easily accessible to anyone in the internet. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations and businesses to implement marketing campaigns.”

Being a newbie, these essential tips can be very helpful in maximizing social media networking.

 

Fan or Group Page over a Website

Having a Facebook Fan or Group Page can be a very effective way of presenting a marketing plan. This can be a very effective alternative to a web page especially with a tight budget. One can present its company profile, products and marketing plan in these pages with a luxury of doing it at one’s behest. This can also be interactive as visitors to the page can interact directly with the owner by posting comments on the products and services being offered. By the same breathe, the owner of the page can provide feedback in a timely manner thereby increasing customer satisfaction. There are also a lot of applications on Facebook that can be utilized to make the landing pages more attractive and colorful.

 

Funny and entertaining videos over traditional commercials

Creating a video on YouTube that entertains and informs can substitute for a high budgeted commercial seen on TV. Moreover, this does not limit the creator to YouTube alone as this can be linked in other social networking sites such as Facebook and Twitter.

 

Spying on competitors

Knowing one’s competitor’s moves can be very helpful in planning out a marketing plan. By simply following them on Twitter or Facebook one will be able to see and monitor what they are up to. This is quite a hard act to follow in a traditional marketing competition. But with the advent of these social networking sites, this is very much possible.

 

Enhance your business contacts and personal relationships

Through professional sites available on the web such as LinkedIn, you can build a database of business contacts and likewise enhance your reputation and credibility as an expert in the industry you are in. Connecting with old acquaintances for future references and prospecting can also be done.

 

Building your credibility in non-traditional way

Blogging is one of the most effective means of building credibility on line over the traditional resume that you present to clients and employers. It is a potent way of presenting oneself since most often you blog about personal experiences that you have built over the years that made you an expert in you chosen field of business. You can write about everything you are passionate with about a certain subject. It is a great medium to show off your knowledge. Sooner or later you will just realize the people will be coming to you for breaking information on certain topic and talking about you to friends.

 

Pitching products in a more personal and interactive way

Rather than be bombarded with ads, people visit social media sites to get personal information on certain topics. By this, you can discuss your business in a more personal and interactive manner by engaging them with questions. You can ask their opinion and entice them to respond back. In this manner, you can build valuable connection that will help grow your number of returning customers.