It has become a fact that massive online activities tend to replace the traditional way of face-to-face interaction among people. Customers nowadays are more inclined to learn through experiences of other customers in a forum they like. Hence, being proactive would allow you to increase engagement with you customers. You need to stand out in forums like Facebook, YouTube, Twitter and the like to magnet more customers to talk about you and your products. Here are some tips on how to increase engagement of your customers in social media networking:
Pictures truly speak a thousand words
Psychology studies have proven that visual presentations tend to attract more people to notice an article. By showing images, this increases the number of impressions and higher degree of engagement to your product. Getting across a message with pictures makes your presentation more attractive thereby making it stand out in news feeds. Even blog posts impart a more meaningful message with images attached to it even with minor narratives. You can even attach an image first so much so that it now becomes a focal point in your blog. This has become more effective than text quotes that go along with it.
Great timing is of the essence. As a habit, people would glue to Facebook and other social networking sites after a long day’s work. A recent study presented that brands that were posted after “normal” business hours saw an increase of 20% engagement when compared to those posted during business hours. One should take note that engagement means that more people seeing your post as they find it more relevant. Every time a post is “liked” or being shared increases the chances of it being read by more people.
Nothing can ever substitute an article with a very nice content. One word can spell a lot of difference. Proper grammar and spelling aside, using key words tend to entice more readers to glue on your post and eventually “like” and share it as well. Also, be concise and direct to the point. Although research shows that longer posts can attract higher interaction, “a short and powerful punch can still drive a lot of engagement” as well. Short and sweet posts can drive a lot of interest too. Remember that the goal is to make your post stand out.